Look down a piste today and count the colours. Black, grey, a bit more black. Somewhere between the neon eighties and now, skiing lost its nerve and everybody started dressing like they were on their way to a funeral at two thousand metres.
We think that's a waste of the best week of the year.
What we're actually doing
Putting the colour back on the mountain, one head at a time. Baby blue, pink, butter yellow, orange, burgundy, navy, grey. Loud enough to spot from the chairlift, and loud enough to find again across a packed terrace at four in the afternoon.
There is nothing to join
No membership, no card, no tier, no code. You're in the moment you put one on. That is the entire system.
See someone else wearing one in the lift queue and you give them the nod. Maybe a drink later. That's the club.
Who it's for
People who take the skiing seriously enough to be first on the lift, and take the après seriously enough to close the bar. In our experience that tends to be the same people.
Designed in the Netherlands. Worn wherever the lifts are running.
See U At Après.
